voice intake · sede*

Let's frame what we're writing for.

Four short answers. We'll come back to everything else.

Your name

Your role, in one line

Who are you really writing for?

Primary outcome for LinkedIn this year

Channel we're writing for

Send us writing that already sounds like you.

Paste three pieces. WhatsApps, internal Slacks, emails when you were fired up, old tweets. Not LinkedIn drafts. The rougher the better.

Sample 1

Sample 2

Sample 3

What does not sound like you?

The "thrilled to announce" stuff. The "5 lessons from Q3" stuff. Tell us what to avoid.

Voice on a few axes — mark closest to you, don't aim for the middle.

Casual Formal

Short, fragmented Long, flowing

Plain English Technical / insider

Confident Tentative

Optimistic Sceptical, dry

Polished Rough-edged

Set the rules that never bend.

Anything ticked here will be treated as a hard constraint on every draft. Be more conservative than feels right.

No emojis. Zero. No em dashes (they read as AI). UK English only (-ised, -isation, behaviour). No "thrilled to announce" / "humbled to share". No engagement bait ("Agree?", "Thoughts?"). No religious framing. No political framing. Never name clients without clearance. No revenue / ARR / deal-size numbers.

Anything else that never bends? Three to five words or phrases you say in real life Three to five words or phrases that make you cringe on LinkedIn Cadence preferences

Contractions

Swearing

Lowercase starts

Walk us through your career in chapters.

Not a CV — three to seven chapters. We will mine these for posts.

The things you keep saying.

Three lists. One claim per line in each. Stop when you run out.

Recurring truths — the claims you make in conversation over and over Frustrations — what's broken in your industry that nobody says out loud Named projects / deals / launches you can reference

What we protect, and how often we ship.

Final two questions. Be more conservative on off-limits than feels necessary.

Topics we never write about People we never name without clearance Stories that are book / podcast / speaking material only Drafts per week

Approval flow

Where do we send your drafts?

*

Voice captured.

We will turn this into your voice + story profile and send back five calibration drafts within 48 hours. You mark each yes / no / close-but. The tool ships on cadence after that.

Your next step

Watch for an email with the first five drafts. Reply with a yes / no / close-but on each.

Email us if anything changes

Want to refine your answers? Start over.